My name is Henry Hutton, and I’m one of the founding members of Lulu.com–the world’s leading online publishing site. In that time I’ve helped hundreds of authors navigate the often confusing world of self-publishing. Not surprisingly, when we started Lulu in 2003 people referred to our free online publishing as a scam.

It wasn’t a scam. It was a revolution.

In fact, the idea of free publishing has been legitimized by major players getting into the game–notably Wordclay (Author Solutions) and CreateSpace (Amazon). Now, anyone who’s written a book can get their published work in front of the masses for a very affordable price. The book publishing industry is undergoing radical changes–all which will benefit the author.

That’s not to say that there won’t be challenges. Over the years I’ve seen that simply making publishing easier isn’t the answer. The major challenge for today’s author–you, that is–is getting your book to sell. That’s the hard part.

Formatting, editing, cover art, trim size selection, pricing, distribution, marketing, blogging, social networking, search engine rankings– The world of self-publishing can get complex pretty quickly if you don’t educate yourself. Fortunately, I’ve learned a lot from the thousands of authors that have successfully sold books through Lulu. Having left Lulu in October 2008, I now look forward to sharing that insight with you here on my new site PublishandSell.com.

Honestly, I enjoy working with authors. I appreciate their passion and drive that makes their writing efforts such an integral part of their lives. Not every author can achieve the same level of success, but every author can follow the process for success. Think about it, and let’s talk. Call me at 919-247-1832 or email me at hhutton@publishandsell.com .

Best wishes in your publishing success!

Henry Hutton
PublishandSell.com

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