My name is Henry Hutton, and I was one of the founding members of Lulu.com–the world’s leading online publishing site. In that time I’ve helped hundreds of authors navigate the often confusing world of self-publishing.

The last ten years have brought tremendous change and disruption to the publishing industry, and although self-publishing has now become mainstream, when we started Lulu in 2003 people referred to our free online publishing site as a scam.

Everyone now knows that it wasn’t a scam–it was a revolution.

Helping our New York authors

In fact, the idea of free publishing has been legitimized by major players getting into the game–notably Wordclay (Author Solutions) and CreateSpace (Amazon). Now, anyone who’s written a book can get their published work in front of the masses for a very affordable price. From where I sit,  it’s clear that this new world of publishing brings with it new opportunities for writers all over the globe.

That’s not to say that there won’t be challenges. Over the years I’ve seen that simply making publishing easier isn’t the answer. The major challenge for today’s author–you, that is–is getting your book to sell. That’s the hard part.

Meeting an author in Hamilton, ON

Formatting, editing, cover art, trim size selection, pricing, distribution, marketing, blogging, social networking, search engine rankings– The world of self-publishing can get complex pretty quickly if you don’t educate yourself. Fortunately, I’ve learned a lot from the thousands of authors that have successfully sold books through Lulu. Having left Lulu in October 2008, I now look forward to sharing that insight with you here on my new site PublishandSell.com.

Honestly, I enjoy working with authors. I appreciate their passion and drive that makes their writing efforts such an integral part of their lives. Not every author can

Talking with Lulu's London authors

achieve the same level of success, but every author can follow the process for success. Think about it, and let’s talk. Call me at 919-247-1832 or email me at hhutton@publishandsell.com .

Best wishes in your publishing success!

Henry Hutton
PublishandSell.com