Author Workshop: Optimizing Your Facebook Presence (PS207)

Below is the description for a marketing workshop titled “Optimizing Your Facebook Presence” (PS207), and you can find and register for all PublishandSell.com online workshops at http://publishandsell.webex.com. Don’t hesitate to contact me via email (hhutton@publishandsell.com) or by phone (919-247-1832) if you have any questions regarding these sessions.

Author Workshop: Optimizing Your Facebook Presence (PS207)

Workshop Information & Format

Connecting with your buying audience is easier than ever before, and from my days at Lulu it was very evident that the more successful authors tightly integrated their marketing strategy with social networking sites–especially Facebook.

Facebook isn’t the only social marketing option available, but it is the central online presence for many authors. That’s because it’s where your buyers are, and therefore that’s where you should be!

In this class we’ll walk through Facebook in real-time, review the necessary author-centric account settings, and discuss how you can optimize your presence to improve your marketing & sales success.

This is a fully interactive 2 hour online session, and I’ve intentionally limited enrollment to 10 attendees to give everyone time to participate. Questions throughout the workshop are encouraged, and also feel free to email them to me beforehand at hhutton@publishandsell.com.

This workshop will be recorded so that you can access and view it again at your convenience for the next 30 days. You will also receive access to any additional presentation materials that were part of the workshop.

Registration & Payment

Note: Registration is required at least one hour prior to class start time.

Once payment is complete and you click the email link to attend the session you’ll be prompted to call in (or the system can call you). Alternatively, you can choose Voice Over IP (VOIP), and connect a microphone and headset to participate in the session. Please verify in advance your computer configuration for Webex conferencing by visiting http://www.webex.com/lp/jointest/.

Click here to register for the Tuesday, March 23, 2010, 1-3 pm EDT Workshop

Agenda

  • Introduction
  • The Author’s Facebook Objectives
  • Creating an Author-Centric Facebook Presence
    • Profile Setup & Settings
    • Finding “The Right” Friends & Groups
    • Friend & Group Management
    • Event Management
    • Facebook Applications–Author-centric Facebook Apps vs. Annoying Apps
    • Wall Management & Interaction, Proper Etiquette
    • Useful Tips & Tricks
    • Using Successful Authors as a Model
  • Summary
  • Additional Discussion & Q&A
  • Next Steps, Closing Comments
  • Follow-up Information—Workshop Documentation & Video

I’m looking forward to talking with you!

Henry Hutton
PublishandSell.com
hhutton@publishandsell.com
Friend me on Facebook
Follow me on Twitter
Phone: 919-247-1832